All large advertisers use pay-per-click advertising,
with several billion dollars being spent annual on paid
search advertising. Pay-per-click advertising (also
called paid search advertising) refers to the ads displayed
on the right hand side of search engine results. You
can see an example of a pay-per-click ad below.
Pay-per-click advertising is so popular and successful
because you can:
+ Connect with people
who are looking for your products and services.
+ Send highly targeted,
qualified traffic straight to your website.
+ Your ad will only
appear for those search phrases (or keywords) that are
directly related to your website.
+ Advertise on Google,
Yahoo!, MSN and AltaVista and reach more than 95% of
all active Internet users!
+ Easily control
your expenses and measure the return of your pay-per-click
campaign.